3 Marketing Processes You Can Use To Improve Your Profits


Social Media plays a crucial role in connecting people and developing relationships, not only with key influencers and journalists covering your company's sector, but also provides a great opportunity to establish customer service by gathering input, answering questions and listening to their feedback. Yet how many companies take social media seriously enough to take advantage of its many benefits? Social Media is not a panacea, and won't substitute for on the ground or on the keyboard customer service. But social media can complement on the ground and on the keyboard customer service and can speed up the way a company responds to customer feedback, whether it's about product, service, price, timeliness, etc. Social media is primarily a communication tool, and the primary function of communicating is to build and maintain a connection between the company and its customers and other stakeholders. Social media can therefore be used as a tool to build connections and a company's brand and that of its executives. While social media may not replace on the ground or on the keyboard customer service completely, it can complement it and speed up the response time, especially if the company is required to respond to a lot of customer feedback on an immediate basis. Social media is most effective when social communication is targeted to the particular needs of a particular customer segment. This means that the medium must be appropriate to the audience, which in turn requires that the medium be conversational, interactive, fluid and non-scripted. Many companies that have only started to use social media for their marketing efforts have ended up using it for personal reasons, such as to support a spouse's hobby or interest. This is not a realistic use for social media, and it will have little effect on company's overall bottom line, unless the company uses social media to build a personal connection between the company and its customers. Social media takes time to work, and companies need to monitor its progress to make sure it is effective, especially if they expect to see results in short order. Companies should use it as a complement to the on the ground or on the keyboard customer service, not as an alternative. There are three ways to use social media for customer service, and it is through interaction with the on the ground or on the keyboard customers that companies will be able to identify and react to problems that may befall them. There are two ways that companies can measure social media's effectiveness: 1. Direct Impact 2. Indirect Impact Direct Impact Analysis Companies can directly impact customers by spending a significant amount of their budget on their direct response advertising. For example, the marketing budget may be spent on radio and television ads, billboards, direct mail, and telemarketing. This may include a specific number of calls that a company will make to a certain list, or the number of comments that a company receives on certain social media accounts. Companies can also spend money on customer service consultants to respond to complaints made by customers and provide solutions. Indirect Impact Analysis Companies can also use social media as a way of engaging with customers. This may include the number of direct interactions between the company and its customers, and how much the company engages with its customers through tweets, posts, and responses.

It’s important to note that only companies that have a strong customer base (with the ability to collect and store data) will be able to identify customers that are likely to be repeat customers, and thus provide value through advertising to them. This kind of customer engagement can go a long way to increase profits and increase the longevity of the company's customer base. Social media also allows companies to track how often customers interact with them, how often they interact with competitors, how many competitors they interact with, and how much they spend on Facebook. This gives companies an idea of how to spend their budget as well as measure success. Conclusion These techniques are a part of the overall marketing process that allows companies to take control of the marketing process. They allow companies to measure results by determining which marketing techniques are effective and allowing companies to determine their budget allocation on the various campaigns and see how well they are working. Through this process, companies can track how well customers respond to each campaign and thus learn more about how to spend their marketing budget. Through this data, companies can also learn about the types of customers that are most responsive to their services, and thus be able to target them with better campaigns. Through this data, companies can also learn more about how to enhance their products and services and tailor them to suit changing tastes and the changing needs of their customers.


Fnally, this process allows companies to keep track of all responses, and see which are good and which are bad, allowing companies to track what strategies are effective, which ones aren't effective, and what marketing campaigns will work and which will fail. With this data, companies can learn how to improve their marketing campaign and make more profits. It is an effective and efficient process that allows companies to take control of their marketing process, and take it to the next level, enabling them to increase profits and increase market share.


If you need assistance with your social media marketing campaigns, talk to the experts at Promo Xpertz LLC. With over 25 years’ experience, Diane Carson, President and Owner, can walk you through social media tactics that will move your marketing forward, or they can implement your social media marketing campaign for you. Contact Diane at 636-399-7777, email diane@promoxpertz.com or visit the company’s website at http://www.gopromoxpertz.com.

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