Make Sure That You Include a Clear Call to Action in Your Press Release
Every company has its own ways to go about releasing a press release. Whether your company organizes all of the releases or you do it yourself, here are our tips to help you have a successful release.
Press release should include a company fact or event. Be concise and keep it simple. If you want to include an event, make sure to mention it within the body of your press release and be sure to provide a date that your press release is dated and up to date.
If you are going to send out a press release, ensure that you use an automated system or have a team of press release writers that can churn out a press release every other week or every month.
Always make sure your release is timely. If you have an important announcement or product launch, make sure you mention it in your press release. Keep the release concise and include an event as well so your readers know what is most important to you.
If you are going to receive feedback, make sure to mention that as part of your press release.
If you are going to issue a press release, ensure that your release is well formatted. All press releases should have proper grammar and spelling.
By highlighting an event, a new product or an announcement, you not only ensure that readers are aware of your latest event, but you also ensure that readers would know what the announcement is. By providing relevant information in your press release, your readers will take action and you'll have a good chance of generating a positive response.
It is important to make sure that your press release accurately reflects what your company has done or released. Keep the facts simple and you'll create a favorable impression in your readers eyes.
Another reason why it is important to make sure that your press release accurately reflects what your company has done or released is to have a clear understanding of the situation. A company press release can be used in many different circumstances such as, announcing a new product, new service, service improvement, price reduction, or new program. Whenever you make an announcement, make sure that you do so accurately.
In order to make sure that your press release is up to date, make sure that you always use the current terminology. Doing otherwise could cause readers to not recognize that the release has been updated. Make sure that your release has been peer reviewed. If your press release has not been peer reviewed, readers are not guaranteed that what you are saying is true. By doing so, readers may not take your press release as trustworthy.
It is equally as important to make sure that your press release is interesting to your readers. Make sure that you include an original idea, innovation, or special offer. For instance, your press release that says "Panasonic Announces "Panasonic All In One" will grab attention than interest. This press release by omission is more detrimental then inclusion. Be sure to highlight the important news that you are announcing.
Another thing to remember is to include a hyperlink. Make sure that you always include a link. This is what will help you increase your search engine rankings. This will bring more traffic and new prospects. So, make sure that you always use the most important hyperlink in your press release. Make sure that your press release has been written in an interesting and compelling way. It should be easy to read and understand. This will make your press release that much more helpful to your readers. Make sure that your press release follows the SEO rules. This is a mistake that many people commit. Avoid this by using the right keywords.
Also make sure that you have a clear call to action. This is another mistake that many people commit. Make sure that you include a clear call to action on your website. Let your readers know that your press release will be of good use. Make sure that your press release does not contain any copyrighted images or photos.
If you need assistance crafting a press release or press release distribution, the experts at Promo Xpertz can help. With over 25 years of PR experience, Diane Carson, President, Promo Xpertz, has helped small and medium sizes businesses and non profits to get their name out to the public using press releases as a marketing tool. Contact Diane at 636-399-7777 or visit the company's website at http://www.gopromoxpertz.com.