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B2B Marketing: How an Entrepreneur and start-up company secured a contract with large corporate client.

Summary – Solo Entrepreneur and Leadership Coach Dina Readinger, President, ACE Coaching company, was a start-up company seeking clients for her specialized leadership program. She needed assistance from a marketing company who could take over project management for her marketing program, allowing her to focus on networking to build her business.

The Challenge: 

Present ACE Coaching company as an established corporation capable of securing and managing large corporate contracts.

The Solution:

  • Promo Xpertz designed and wrote corporate brochure to attract new clients

  • Designed rack cards for separate target markets.

  • Produced videos to promote ACE Coaching company as an expert in their field.

  • Designed and produced ACE Coaching Company YouTube Channel to move website up in organic ranking.

  • Designed Trade Show booth – retractable banner, table throw, coordinated for “corporate look”.

  • Wrote and deigned postcard series for “touch campaign”.

  • Wrote and project managed direct mail campaign.

  • Managed targeted databases for accuracy.

  • Promoted seminar to highly targeted group.

  • Updated website to add content.

  • Press Releases for visibility in media.

  • Provided Promotional items for brand recognition.

  • Designed and distributed e-newsletter to highly targeted database.


The Result:

ACE Coaching secured exclusive contract with large Corporate client. Gained recognition and visibility in target audience.  Held successful seminar to build brand recognition.




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