B2C Marketing: How Branding, a video package and PR promoted Summer Camps and Sewing Classes to target audience.

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Summary – Creative company Kreative Thread Studio has gained students and visibility in the community with a unique branding and video package,

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The Challenge:

The owner of Kreative Thread Studio had a successful on-line company selling one of a kind hand-made dolls through Etsy.   She was seeking a way to separate her doll business from her sewing summer camps and for children and adults.

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The Solution:

• Promo Xpertz designed a branding package for Kreative Thread Studio that could be carried across all media which would be a stand-alone business, to promote the summer camps and classes as a separate entity.

• Took our travelling studio to Kreative Thread Studio to capture the ambiance and to video some of the projects that had been completed by students.

• Edited half day of shooting to produce several videos that show Kreative Thread’s expertise in teaching children how to sew.

• Designed a YouTube Channel and a Facebook page, matching the company’s new branding.

• Wrote and distributed a Press Release to local media.
   

The Result:

Kreative Thread is successfully filling their summer camps. The company has also increased their footprint beyond their home based studio by featuring their creative items (bike bags, pillows, monogramed items) in a local boutique.