Stop Writing About What You Need to Say!
Understanding news and content values will help you select strong ideas for content marketing, conduct the right research, and better pitch journalists, publishers and webmasters. When your content is newsworthy it can better compete in a sea of content fighting for peoples attention. When it comes to content marketing strategy and strategy formulation you may have too many ideas, or it may be too late. After a great content campaign, or perhaps you have just hit your
Is Your Goal Your Passion Or Your Job?
One golden rule of B2B marketing is; listen to your new customers but worship your loyal consumers. After all, having something is better than having nothing, right!? So why is it that, in my case, sometimes consumers have so little respect for my new customers? I have no desire to please them, to make them happy. What I want is to keep them hooked to me and my services, products, or technology. And I have tried to do that on many occasions, with some degree of success.