There is no excuse to treat marketing as a cost center.
One of the main reasons that businesses cut corners on strategic planning is to keep investment spending within their budget. Businesses that invest heavily often do so because they don't understand the difference between strategic planning and strategic investing. There is an expense associated with strategic planning; however, there is no reason to think of strategic planning as an expense.
When businesses invest i
Every company has its own ways to go about releasing a press release. Whether your company organizes all of the releases or you do it yourself, here are our tips to help you have a successful release. Press release should include a company fact or event. Be concise and keep it simple. If you want to include an event, make sure to mention it within the body of your press release and be sure to provide a date that your press release is dated and up to date. If you are goi
Market your business online and drive traffic to your website with the help of guest posting. Guest posting is posting an article or white paper on another site and ideally, getting that original author's permission. This is an excellent way to drive targeted traffic to your site.
Let's say you have a service business, and you have an article that you believe can benefit another site, you may post it on their site as a guest post. In return, the site's owner may promote you
For small business owners, every dollar has to go a long way. Getting journalists and influencers to write about your business will cost you more in time than money. By using PR as a marketing initiative, you're continually working on building trust and credibility for your brand without spending a lot of marketing dollars. Another benefit of using PR to move your marketing forward is that you are also building relationships and influencing people without being intrusi
There are different types of marketing strategies from which you can choose. The following are the four most important types.
1. The Lead Generation Strategy - the use of various types of leads, including prospects, residents, passers-by, customers, gatecrashers, or customers themselves to promote your business. Lead generation campaigns include both free and paid leads and allow you to generate a good number of leads that are related to your business. You may choose to use
Email marketing has been around since the mid 1990's. Over the years it's evolved and changed, but it's continued to stay effective and become more popular over the years. In fact, Email marketing is more popular now than it has ever been. If you are a small business owner, entrepreneur, non-profit, or developing business, you need learn how an effective email campaign can help you to grow your business.
Email marketing is used to increase traffic to your site. It's a marke