As a Certified Marketing Consultant who specializes in helping my customers to select just the right promotional item to fit their budget, my clients often ask about the latest and greatest promotional item. Sometimes it’s considered trendy to have the latest electronic gadget or branded item to give away as a low-cost marketing method to secure new clients but, more often, it is better to think about what you are going to do with that item once it is out of fashion and every
Most businesses use a combination of the 5 P’s of marketing (Product, Promotion, Price, Place and People) in conjunction with other marketing elements in order to achieve a coordinated marketing campaign. It is critical to understand the interrelated nature of the 5 P's and the marketing elements that are utilized to produce a successful marketing campaign.
The product or service is the tangible manifestation of the business. It is the tangible representation of the value o
As an entrepreneur with a marketing business, I am often asked by my clients how to "pivot" in the new economy. The answer is look at the opportunities that are right in front of you! The four main sources of entrepreneurial marketing ideas are:
New markets for existing products,
Turning ideas into business opportunities and innovative approaches to existing markets.
New markets for existing products
The major source of new market ideas is existing prod
Our clients often ask us why it 's important to incorporate video content into their marketing efforts.
Our answer is - when you consider the huge amount of people who visit these sites on a monthly basis, you quickly understand the appeal of a video sales page (or landing page).
A sales page is simply an enticing sales pitch made via the video medium. Many people have a difficult time understanding web content or have short attention spans, so video marketing is a winnin
Simply put, a blog is a tool that can help develop an online presence, attract leads, and engage with an audience. It's often a series of editorial content centered around a central topic that demonstrates industry expertise - for instance, a catering company might write blog posts like "The 11 Best Appetizers to Serve to a Crowd" or "Stress-Free Dinner Parties: Recipes that are Prepared Ahead of Time". These types of posts will provide industry tips and tricks that wi
Email is a powerful medium to communicate with prospective customers and existing customers. However, it still has many shortcomings. If you are planning to do email marketing, you should know its limitations so that you can be aware of its pros and cons. Some of the pros and cons of email marketing are listed below:
1. Lack of personalization capability: You cannot personalize emails in any way. You might be able to in the future as a one-time offer but not now. When you