In recent years, video has taken social media by storm and has become an important element in building a successful brand. Video has long been an effective content type for successful organic and paid social strategies, but the popularity and viral potential of short-form video like TikTok and Reels offer brands a new opportunity to reach new audiences. Video on these platforms can give brands of any size a competitive edge, offer an opportunity to reach a young Gen Z
Social Media plays a crucial role in connecting people and developing relationships, not only with key influencers and journalists covering your company's sector, but also provides a great opportunity to establish customer service by gathering input, answering questions and listening to their feedback. Yet how many companies take social media seriously enough to take advantage of its many benefits?
Social Media is not a panacea, and won't substitute for on the ground or on t
Writing an article doesn’t mean putting your thoughts into words then typing and writing it. You must first capture the interest of your readers and then get them to continue reading. To send your message across, you need to get the attention of the reader, have a firm grasp of their interest, and pique their curiosity. The main ingredient in creating an article is a large dose of creativity. While creativity may come naturally to many people, some writers run into a block or
Branding is the process of creating a strong, positive perception of a company, its products or services in the customers mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base. Consumers identify with a brand because the brand creates a mental association between the company and the bra
Digital marketers tend to focus on acquiring traffic to a website. This is where marketing budgets are usually spent.
Yet, making the most of that traffic you acquire is a much smarter (and a more effective) marketing strategy.
First of all, it doesn’t require huge on-going budgets (unlike building traffic). In most cases, on-site tactics are either free or much less expensive than trying to drive new clicks from outside. All you will need is time.
Secondly, investing i