What does it take to make a compelling social media video? Here are our top tips for social media videos that turn eyeballs into action.
1. This is the most important point. Understand the needs of your target audience! Do your homework and find out what your audience needs and wants. For example, if your brand is geared toward men, then research more deeply to see what males’ needs are to feel confident in their skills and to engage in conversation.
2. Provide value. It'
Recently, I participated in Erin Joy’s Fuel To Fire program (www.fueltofire.com). Being paired with like-minded business owners who held each other accountable for nine weeks was a great experience and a true lesson on goal setting. If you want to succeed, you need to set goals. Without goals, you lack focus and direction. Goal setting not only allows you to take control of your life's direction; it also provides a benchmark for determining whether you are succeeding.