Short Emails Help Build Customer Loyalty
Email marketing has been around since the mid 1990's. Over the years it's evolved and changed, but it's continued to stay effective and become more popular over the years. In fact, Email marketing is more popular now than it has ever been. If you are a small business owner, entrepreneur, non-profit, or developing business, you need learn how an effective email campaign can help you to grow your business. Email marketing is used to increase traffic to your site. It's a marketing strategy that relies on getting people to subscribe to your list, and then encourages those newsletter subscriptions. Once you have a list of subscribers who care about your products and services, you can market your products and services to them via email. With a large list of subscribers, you can get more traffic to your site. You can get traffic from all over the world. And more than ever, most visitors to your site won't just see your ad, they'll see your website as a whole. If you're writing content that speaks to their needs, or provides information that's useful and valuable, you'll gain readers and visitors from outside your own country. That means more free traffic to your site. With email, all you have to do is to create an attractive, compelling subject for your email, and you're good to go. Email marketing, however, isn't all about getting more people to visit your site. Email marketing also enables you to keep in contact with your readers. And the more informational emails you send out a month, the more confident you'll become in your business. So, if you're doing an email newsletter, or something else similar such as a newsletter, send out monthly or bi-weekly. Don't worry about the frequency too much. If you find the frequency to be a problem it's OK. If you enjoy writing for your newsletter and enjoy hearing how readers respond, then sending out your newsletter more often will be a great boost to your business. You'll want to keep your email list updated regularly. It's a good idea to send emails to your readers once every 2 weeks to keep your list fresh. A long-term email marketing campaign that sends your readers weekly newsletters about your business can be a great boost to your sales and profits. You'll also want to create a series of emails for your newsletter. If you've only been sending out one or two emails, then you'll find you're not keeping your audience in the know about your business. And even if you're not sending out sales pitches every week, it's very important that you do send out useful information for your readers, tips and tricks, and even discounts or coupons. However, be sure to keep the emails short. You have less than 30 seconds to gain your reader's attention so keep the length of each of your email messages short. Each email may be no longer than a page and a half. Make sure that at all times that you have links to your website and specific pages on your web site. That way, readers can get more information, review your services and products, and purchase them.. As busy small business owners and entrepreneurs, you wear many hats so if you find it difficult to be consistent with your email marketing the experts at Promo Xpertz can help you. Contact Diane at diane@promoxpertz.com, 636-399-7777, or visit their website at http://www.promoxpertz.com to find out how we can assist you with your email marketing.
