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4 Types of Marketing Strategies to Spice Up Your Campaigns


There are different types of marketing strategies from which you can choose. The following are the four most important types. 1. The Lead Generation Strategy - the use of various types of leads, including prospects, residents, passers-by, customers, gatecrashers, or customers themselves to promote your business. Lead generation campaigns include both free and paid leads and allow you to generate a good number of leads that are related to your business. You may choose to use a marketing website to launch your lead generation campaign. There are various services that can help you generate leads, but this involves a lot of research and effort on your part. 2. The Lead Generation and Email Campaigns - The use of a newsletter to promote your business and collect new leads, or to ask about your clients’ business and how you can help. This involves a lot of managing information for a newsletter and how to use email distribution marketing services such as iContact, Constant Contact, Mail Chimp, etc. 3. The Traffic Generation Strategy – generate traffic and drive visitors to your website for advertising purposes. Your traffic strategy may be to use pay per click advertising, or some other type of method. However, this involves a lot of business planning and marketing, and this process is best done by putting a plan into place. 4. The Advertisement and Advertising Campaigns - the use of the advertisement and advertising campaigns, and the method of traffic distribution. These involve marketing campaigns that target specific geographical areas, or to generate traffic to specific websites, and to drive traffic to these websites. The above are the four most important types of marketing strategies that you can use to promote your business. But you need to know the best and the most effective marketing technique for you and your business in order to generate substantial leads. Keep in mind that the most effective marketing method may also not be the most cost effective. With over 25 years of experience, the experts at Promo Xpertz can assist you in deciding the most effective way to market your business to gain leads and fill your pipeline. Contact Diane at 636-399-7777, email or visit the company’s website at


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