Social Media Is The New Marketing
Public relations strategies make the brand capitalize on the opportunities. Google was in the news for donating to Ebola. Facebook promoted LGBTQ rights. Coca-Cola did a PR stunt against obesity. These opportunities even attract many influencers to share the brand story to their followers.
As a brand you should make the efforts to capitalize these opportunities. The brand should be seen to be taking a stand. When the product is associated with the cause, it will be seen as a role model. These perceptions will enhance the brand's perceived authority and credibility in the market.
For example, when Coca-Cola launched its #RealLifePrinciples commercial, the brand saw a 23% increase in searches for its product. In public relations, the brand was seen to be a leader, standing for something.
When the brand leverages these opportunities, even smaller brands will benefit with positive attention for their brands, brand ambassadors and related content.
One of the ways to get positive attention for a brand is through video marketing. While some may see this as niche, it has huge relevance to other brands that have an ongoing and large marketing campaign, but don't have the resources for a 30-second spot. A good video can generate plenty of attention in the niche market.
To make the most of this new market, it's important to keep in mind the three questions that should be answered first.
1. Who is your target market?
The target market for a brand is the ideal client. The demographic they are most interested in buying from, their most likely age group and their primary language. When you are creating your video marketing, then it's important to put yourself in the shoes of your target market.
2. What are your goals?
Make sure you know what your goals are. Don't think that this task will be as easy as it looks. Be sure that your content answers these questions for your audience. Your brand should help people make sense of the social media environment.
3. What are your requirements?
This task requires that your brand portray a positive and courageous image. It's important that your video has all the elements of credibility. If your video doesn't have clear answers to these questions, then it will be hard to attract viewers. Consequently, it's important to make sure that your brand has content that makes it easy for people to understand. When your video has all these ingredients, then it will attract people to your brand. In the end, it will attract loyal fans and customers. Avoid making boring videos, instead, make content that is engaging and inviting.
Contact the experts at PromoXpertz if you need help with a social media/PR strategy. With over 30 years of experience, Diane Carson, President, will assist you with PR strategy using social media as a marketing tool to gain leads and new customers. Call Diane at 636-399-7777, visit the company's website at http:www.gopromoxpertz.com or email diane@promoxpertz.com
